Privacy Policy

Last Updated: June 1, 2025

1. Introduction

This Privacy Policy explains how Independent Life, s.r.o. (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you use our website or services. It applies to all users, including website visitors, customers, and users of our digital products.

We are committed to protecting your privacy and ensuring your personal information is handled in compliance with applicable laws, including the General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA) in California, USA, and the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada.

2. Who We Are

The controller of your personal information is:

Independent Life, s.r.o.
Address: Velebného 1968, Újezd nad Lesy, 190 16 Praha, Czech Republic
Business ID: 05360773
Registered with: Prague Municipal Court, File No. C 262448/MSPH
Email: info@paraguaysimply.com

For questions about this Privacy Policy or your personal information, please contact us at the email above.

3. What Information We Collect and Why

We collect only the personal information necessary to provide our services and improve your experience. Specifically, we may collect:

Name and Email Address: To communicate with you and send information about our services.
Billing Information: To process orders and payments.
Contact Form Data: To respond to your inquiries.
Consultation Data: To provide personalized services.
Encrypted Email for Google Ads Enhanced Conversions: Only with your consent.

Why We Collect It: We use your personal information to:

Deliver and improve our services.
Communicate with you and answer your questions.
Process orders and payments.
Send marketing communications (with your consent).

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

Consent: For marketing purposes (e.g., newsletters) and the use of cookies.
Contract: To provide services you’ve requested (e.g., order processing).
Legal Obligation: To comply with laws (e.g., tax record-keeping).
Legitimate Interest: To improve our services and prevent fraud.

You can withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.

5. Sharing and Transferring Your Information

We do not sell your personal information to third parties for their own marketing purposes. However, we may share your information with:

Technical and Marketing Partners: Such as Google for analytics and advertising services.
Payment Processors: To handle payments.
Legal Advisors and Authorities: When required to comply with legal obligations.

International Transfers: Some partners (e.g., Google) may transfer data to countries outside the EU, such as the USA. These transfers are protected by safeguards like the EU-US Data Privacy Framework or Standard Contractual Clauses. If you’re in Canada, transfers comply with PIPEDA requirements, ensuring your data is protected.

For California Residents: Under the CCPA, sharing data with third parties for advertising may be considered a “sale.” You can opt out of this by using our “Do Not Sell My Personal Information” link in the website footer or contacting us.

6. How Long We Keep Your Information

We keep your personal information only as long as necessary for the purposes outlined:

Order Data: Retained for the duration of the contract and as required by law (e.g., 10 years for tax purposes).
Marketing Data: Kept until you withdraw consent.
Contact Form Data: Retained as long as needed to respond to your inquiry.

After this period, your data is securely deleted or anonymized.

7. Your Rights

You have the following rights regarding your personal information:

Access: Request a copy of your data.
Correction: Ask us to fix inaccurate or incomplete data.
Deletion (“Right to Be Forgotten”): Request deletion of your data, unless we have a legal reason to keep it.
Restriction: Ask us to limit how we use your data.
Portability: Request your data in a transferable format.
Objection: Object to processing based on legitimate interests.
Withdraw Consent: Stop consent-based processing at any time.

For California Residents (CCPA): You have the right to know what personal information we collect, share, or sell, and to request deletion or opt out of sales. We will not discriminate against you for exercising these rights.

For Canadian Residents (PIPEDA): You have the right to access and correct your data and withdraw consent for its use. We ensure your data is used only for the purposes you’ve agreed to.

To exercise these rights, contact us at info@paraguaysimply.com.

8. How We Protect Your Information

We take the following steps to keep your personal information secure:

Encryption: Data is transmitted via HTTPS.
Secure Hosting: We use a trusted provider (Hostinger).
Regular Updates: Our systems are kept up-to-date to protect against vulnerabilities.
Access Controls: Only authorized staff can access your data.

In the event of a data breach, we will notify you and relevant authorities as required by GDPR, CCPA, or PIPEDA.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and analyze traffic. We use:

Essential Cookies: Enable core website functions.
Analytics Cookies: Such as Google Analytics, Microsoft Clarity for anonymous statistics.
Marketing Cookies: Such as Google Ads and Facebook Pixel for personalized ads.

We manage cookies through CookieYes. When you first visit our site, a banner lets you accept or decline cookies. You can change your cookie settings at any time via the link in our footer.

For California Residents: You can opt out of marketing cookies to prevent targeted advertising, which may be considered a “sale” under CCPA.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

10. Automated Decision-Making and Profiling

We do not use automated decision-making or profiling that has legal or significant effects on you.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date. We encourage you to review this policy regularly to stay informed about how we protect your information.

12. Contact Us and Complaints

If you have questions about this Privacy Policy or want to exercise your rights, contact us at:

Independent Life, s.r.o.
Email: info@paraguaysimply.com

Filing a Complaint:

EU Residents: You can lodge a complaint with a supervisory authority, such as the Czech Office for Personal Data Protection (ÚOOÚ) at www.uoou.cz.
Canadian Residents: Contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.
California Residents: File a complaint with the California Attorney General at oag.ca.gov.

For California Residents: To opt out of the sale of your personal information, use the “Do Not Sell My Personal Information” link in our website footer or email us.

Effective Date: June 1, 2025